The Heartful Health and Wellness Copywriter

for Authentic Wellbeing & Personal
Development Brands

It's an exciting time for health and wellness.

  • The global wellness market is forecast to reach $7 trillion US by 2025 (GWI).
  • Silos are breaking down, technology is advancing, and science-based holistic medicine is finding its footing alongside traditional healthcare.
  • The COVID-19 pandemic has encouraged people to think differently about their health. We’re becoming empowered to take charge, to explore root causes, and to access advanced health data via biofeedback.


We’re living in a transformative time: a time of disruption and opportunity. But it’s not all about the bottom line. As an authentic health and wellness business you know that wellbeing is deeply personal.

Your business is holistic and customer-focused. Your goal is to help people realise their potential.

Ultimate product: Happiness.

To succeed, you need a health and wellness copywriter who understands the underlying motivation to change. Someone with grit, diligence, and a drive for excellence. Someone who gets your “Big Why” and can inspire your audience in your authentic voice. Someone you can trust.


Hey! I’m Johanna. Your health
and wellness copywriter.

I love working with companies, non-profits, and coaches who focus on personal wellbeing and development. I believe that true wellness encompasses everything from relationships and emotions to physical and spiritual health. And I’m passionate about empowering your customer to live well.

Yes, I have a postgraduate diploma in journalism and I know SEO. But I’m also a certified breathing instructor and Reiki practitioner.


To help health and wellness businesses transform lives
by communicating their expertise.



Website copy
& copy audits

product copy

Ebooks & non-fiction ghostwriting

App copy and
content design

“Johanna is wonderful to work with. The Breathing Cure would not have come into being without her help.

Her ability to write about complex topics in a simple, conversational and accurate way is extraordinary. She is diligent, professional and creative.”

Health and wellness copywriter Johanna McWeeney portfolio

So, if you’re looking for the kind of copy that makes life a little sweeter and more beautiful, I’d love to help.

Please click below to find out more about working with me.