The Heartful Health and Wellness Copywriter

Email and Website Copywriter for
Holistic Health & Personal
Development Brands

It's time for health brands to "be the change you wish to see..."

  • The global wellness market is forecast to reach $7 trillion US by 2025.
  • Scientific interest is increasing and holistic medicine is strengthening its foothold.
  • The COVID-19 pandemic changed the face of wellbeing. The market is alive with possibility… With empowerment. And more people than ever are ready to access their full potential. 


It’s vital to get your products and services in front of the people you can help.

Because the world is undergoing an upgrade. And it needs you! 

Your brand is authentic and customer-focused. Your goal is to help people realize their potential.

Ultimate product: Happiness. 

To succeed in this shifting landscape you need to sell without compromising your integrity. To do that, you’ll need a copywriter who shares your values. Someone who gets your “Big Why” and can inspire your people in your authentic voice. 

You need someone who understands wellness inside out. 


Hi! I’m Johanna. Your health
and wellness copywriter...

I love working with companies, personal brands, and coaches who focus on personal wellbeing and development.  

I believe that true wellness encompasses everything from relationships and emotions to physical and spiritual health. And I’m passionate about empowering your customer to live well for longer.

Yes, I have a postgraduate diploma in journalism and I’ve cut my chops writing sales copy. But I’m also a certified breathing instructor and practicing Reiki therapist.


To help YOUR business transform lives by enhancing your visibility, building your reputation, and boosting sales.


Email list


Website & landing
page copywriting

Ebooks & lead
magnet development

copy audit

“Johanna is wonderful to work with. The Breathing Cure would not have come into being without her help.

Her ability to write about complex topics in a simple, conversational and accurate way is extraordinary. She is diligent, professional and creative.”

Health and wellness copywriter Johanna McWeeney portfolio

If you’re looking for the kind of copy that makes magic happen, I’d love to help.

Please click below to find out more about working with me.