FOR 6-9 FIGURE WELLNESS AND TRANSFORMATIONAL BRANDS WHO WANT EMAIL STRATEGIES WITH IMPACT AND INTEGRITY

email Marketing
As Heartfelt As
your Offer

Go from feeling like your emails don't work to growing your business, boosting your impact, and building real bonds with a certified wellness pro who creates trust-based email systems that connect and convert without compromise.

Let’s Chat

*For 6-9 figure wellness and transformational brands who are actively growing and sending to an email list

Most hire generalists who don’t understand your world…

I’m different.

Most wellness brands and coaches tell me they’ve had a bad
experience with an email marketer or copywriter.

Because they hire generalists – not experts.

But the difference between me and other marketers…?

I’m also a certified wellness practitioner.

Which is why I understand your audience’s language…

Because I AM your audience.

Sure, anyone can use Google, PubMed, or ChatGPT to research the science and psychology behind what you do…

But we both know there’s a difference between theory…

…and practice.
One uses all the right words.
The other inspires your reader with emotion, empathy, and excitement…
The 3 things needed for any transaction to happen.

Hey!

I’m Johanna.

I understand your audience’s language…

because I AM your audience.

  • Bestselling ghostwriter for Patrick McKeown's bestseller, "The Breathing Cure" and “Breathing for Yoga”
  • London School of Journalism graduate with 17+ years mastering the art of sharing complex ideas like a conversation everyone understands
  • Certified Oxygen Advantage® Advanced Breathing Instructor and Reiki practitioner (not just a copywriter who Googles your industry)
  • Published author and classical musician (20+ years) = dedication plus perfect tone matching
  • Full stack email marketer trained by Christian Davis & Troy Ericson (the world’s #1 email experts)
Years
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Weekend Launches
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Webinar Sign-ups
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From A Single Email

Converting Emails Created

for Wellness Businesses in 20+ Specialties:
Breathwork
Wellness Coaches
Functional Medicine
Life Coaches
Yoga
Supplement Brands
Meditation
Health Apps
Holistic Nutrition
Psychotherapists
Energy Healers
Certification Programs
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What I do
for mission-driven brands

In a world of AI-generated sameness, your email marketing needs what technology can’t replicate: empathy, nuance, and genuine human connection.
I help established wellness and transformational brands turn their email lists into their most powerful impact drivers (and their most predictable revenue source) through copy that moves hearts and numbers. 
I’m talking emotionally resonant, personality-rich emails that build trust AND drive action. You have pet goats? Let’s write about them. You have a backstory that makes grown men cry? Bring it! Mel Gibson’s making a movie of your life? Let’s goooo.

The transformation

Your subscribers receive emails that feel like conversations with a trusted (really cool) friend who happens to understand their deepest wellness struggles. They engage, they trust, they buy, they come back for more.

Why this matters

When your email marketing has genuine empathy and originality, it becomes the foundation for sustainable growth that aligns with your mission to transform lives.

Here’s how I do it

Craft story-based, genuine emails in your voice

so every email sounds like you. (I start by listening to how you talk and tune into the fine details. My lifetime studying orchestral violin means I’m a chameleon when it comes to phrasing, nuance, and tone.)

Optimize your full ecosystem with strategic thinking:

Daily emails, automated sequences, making sure emails land in Google’s Primary Inbox where people actually see them, and segmentation using the 17-Step Email Profit Formula (I bring revenue optimization ideas to you whenever we talk)

Implement the Inbox Oxytocin Method™

that builds trust and sells without pushy tactics (with full performance tracking so we know exactly what's working)

Create trust-based automations

(welcome, cart, re-engage) that convert without the cringe (I handle your complete email ecosystem from start to finish)

Turn your expertise into compelling content

that positions you as the go-to authority in your field

Proactively spot and solve revenue leaks -

I identify opportunities and test solutions before problems impact your bottom line

Client Results

“Johanna is wonderful to work with, a unique talent. The Breathing Cure would not have come into being without her help. Her ability to write about complex topics in a simple, conversational and accurate way is extraordinary. She is diligent, professional and creative.”
Patrick McKeown
Founder, Buteyko Clinic International & The Oxygen Advantage®
“I cannot recommend Johanna enough. She's a fairy godmother for anyone looking to extract what they are trying to say and put it into words that are simple, cohesive, and evoke feeling. Johanna is super easy to work with, she's kind, and seriously gifted.”
Stephanie Paver RD
Functional Medicine & PCOS Specialist
"She effortlessly captured my voice and created engaging, authentic emails that perfectly aligned with my coaching business. What impressed me most was how independent Johanna was throughout the process—she needed very little direction from me, yet always delivered high-quality content."
Jenny Watzka
Founder, Slay $10K Consulting
“Absolutely loved working with Johanna. She demonstrated a lot of experience with email list management, showing me some technical things to fix and also some clear suggestions for improvement. Her email copywriting was world class.”
Justin Brown
Founder, The Vessel

Snapshots of Client Feedback

Let’s Chat

*For 6-9 figure wellness and transformational brands who are actively growing and sending to an email list

My Proven Framework

How The Inbox Oxytocin Method™ Delivered Results
for a Wellness Client:

📈 19.8% revenue increase


💸 ~$19K in extra tracked revenue


📬 No automations, ads or funnels. Just 5 emails a week.


🧠 Open & click rates steadily rising


💬 A list that trusts the brand again

My Approach
vs.
Standard Email Marketing:

MOST EMAIL MARKETERS

  • Generic direct response templates
  • Pushy sales tactics that compromise values (and compliance)
  • Limited deliverability and tech knowledge
  • Writers who don't understand your customer or your voice
  • Leaky strategy and missed opportunities
WELLNESS EMAIL SPECIALIST
(AKA ME)
  • I take hard data and research and create conversational emails from the heart
  • Inbox Oxytocin Method™ that builds trust so your customers feel confident buying from you
  • Advanced optimization (trained by world's top experts)
  • Certified wellness practitioner who IS your customer
  • 17-Step Email Profit Formula customized for wellness and transformational brands

What makes me different
from other email marketers?

I’m the only email specialist who combines: 

Training from top email experts

Wellness practitioner certification

6+ years exclusively with wellness brands

Journalism background

Long-term client relationships

20+ years as a professional musician for perfect tone matching

Most importantly
I AM your ideal customer.

Now, because you’re reading this, you’re eligible for a free 1:1 strategy call. I’ll walk you through your current email setup and give you strategies so you can leave the call knowing exactly what to do to get results from your email list. And if we’re a fit, we can talk about how to move forward.
SCHEDULE YOUR TIME TO CHAT HERE

*For 6-9 figure wellness and transformational brands who are actively growing and sending to an email list

FAQ’s

RESULTS & PERFORMANCE:

What kind of results can I expect and how quickly?
Results depend on your current setup, list health, and industry factors. I focus on quick wins first while building long-term optimization. I track everything and provide monthly performance reports so you know exactly what’s working.

I use neuroscience-backed storytelling and the Inbox Oxytocin Method™ – trust-building techniques that feel completely natural. I’m a certified wellness practitioner myself, so I understand your audience’s language because I AM your audience. It’s about amplifying what already works about your authentic voice, not changing your message.

PROCESS & PARTNERSHIP:

Do you work independently or need constant direction?

 I work with high-level strategy input from you, then execute independently. Most clients spend 2-3 hours per month with me in planning calls. I capture your voice quickly, bring optimization ideas to every call, and deliver results without hand-holding.

Everything: welcome sequences, broadcast emails, nurture content, cart abandonment, re-engagement campaigns, deliverability optimization, segmentation strategy, performance tracking, and ongoing optimization. I handle strategy, copywriting, and technical implementation.

Yes! I work with all major email platforms and integrate seamlessly with existing teams. Fun fact: I’m English, and I live in the countryside in the UK, but my clients are all over the world. I’m used to working across time zones and adapting to different workflows. I’m independent but collaborative. Everything: welcome sequences, broadcast emails, nurture content, cart abandonment, re-engagement campaigns, deliverability optimization, segmentation strategy, performance tracking, and ongoing optimization. I handle strategy, copywriting, and technical implementation.

INDUSTRY EXPERTISE:
What's your experience with wellness-specific compliance?
I’m certified as an Oxygen Advantage® Instructor and Reiki practitioner, plus I’ve ghostwritten bestselling wellness books. I understand health claims, disclaimers, and regulatory boundaries that wellness brands must navigate.

I work on monthly retainers for established wellness brands. Investment varies based on list size and scope. The first step is a strategy call where we’ll discuss your specific goals and determine if we’re a good fit.