Explore my services...

Email copywriting (broadcast and automations)


Emails provide a vital line of communication with your customers, nurturing relationships and building awareness. And they’re still the most cost effective marketing channel, by a long shot. I’ll write emails your customers want to read, increasing sales and revenue for your brand.

Email deliverability


Do you remember back in 2013, when marketing experts told us that “email is dead”? That was the year Gmail launched its promotions tab. It’s likely around 50%+ of people on your list use Gmail. And most people don’t check their promotions folder (or their spam)… So, when emails land anywhere other than the primary inbox you’re literally leaving money on the table. If you’re getting low open or click-through rates or landing in spam, let’s talk.

Email list management

I’ll work in your email service provider to set up, schedule and send email campaigns. And I’ll test for deliverability too. Whether you need daily broadcasts to your list or automations that nurture sales, I can help.

Generate leads with the perfect "bait" for your audience

When you want to build your list, the QUALITY of subscribers is more important than the number. Smaller, high-quality lists consistently make more sales than large, unengaged lists. Capture the attention of subscribers who will buy from you with congruent lead magnets that easily flow into upsell offers.

Website copy and landing pages

In this digital age, your website is your most valuable real estate. Optimize your online presence with website copy that’s so “on-brand” it’s as if your customer is meeting you face-to-face. I can build out your sales funnel with compelling landing pages that drive customers to your products and services.

Website audits

Get your website project off to a flying start with an audit of your existing content and site structure. Get clear on messaging, audience, and user flow, and build your copy on a solid foundation.

Take a look through my samples
to get a feel for my writing.

Johanna McWeeney, yoga copywriter

“Johanna is wonderful to work with and I’m delighted with the website copy; it’s a fresh approach that really captures the essence of my brand and speaks directly to the intended audience.


Johanna really takes the time to understand the business and this reflects in the end result. I couldn’t be happier with the outcome and the website has already received positive feedback. I highly recommend Johanna and will be definitely using Johanna’s expertise for future projects.”

Cassandra Hawthorne

Re+Cultivate Traditional Chinese Medicine Specialist.

Full website copy after re-branding.