FOR 6-9 FIGURE WELLNESS AND TRANSFORMATIONAL BRANDS WHO WANT EMAIL STRATEGIES WITH IMPACT AND INTEGRITY
This is my story…
About 6 months before the COVID-19 pandemic hit, I landed a job writing about scientific breathwork.
Talk about synchronicity.
Within weeks, I was up to my eyeballs in research papers, learning about respiratory chemistry and its connection with chronic illness.
Months of research and writing culminated in a book by leading breathwork expert, Patrick McKeown.
“The Breathing Cure “
launched as a bestseller in multiple categories. It has had amazing feedback from medical doctors, breathing coaches, lay readers, and from James Nestor, author of the New York Times bestseller, Breath: The New Science of a Lost Art.
I’m really proud to have helped Patrick get his expertise out to a wider audience, especially during such a challenging time.
Since then, I’ve completed work on dozens of exciting projects and even published my own book, before pivoting to specialize in email marketing.
Now?
I manage full email ecosystems for 6-7 figure wellness brands. I’m talking complete strategy: welcome sequences that convert cold subscribers into raving fans, broadcast emails that feel like conversations with your best friend, cart abandonment flows that rescue lost sales, and deliverability optimization that gets your emails into Primary inbox instead of Promotions (which can increase revenue by 20% overnight).
The results? $20K+ weekend launches, open rates of 40-65+%, and email lists that actually grow businesses instead of just sitting there collecting digital dust.
But here’s what most people don’t realize about email marketing…
It’s not really about the emails. It’s about the relationships.
And building genuine relationships? That requires understanding your audience at a level most marketers never reach.
Which brings me to why I’m the right person to help you with your email list…
I’m a trained classical violinist. I’ve been playing since I was 5.
In 2008, out of the blue, I got injured. A slipped disc in my lumbar spine that put me out of action. Realising I wouldn’t be picking up the violin for a while, I signed up for an intensive postgraduate course at the London School of Journalism.
See, I’m not the kind of person to let setbacks stop me in my tracks.
That’s where I learned to weave a story, to research and to become an expert on any subject. I also learned how to spin an angle to sell – an aspect of journalism that ultimately turned me off becoming a news hack, but one that’s invaluable when it comes to story-based email marketing.
My first foray into health and wellness writing came in the form of a print feature about the stigma of injury in the classical music profession. My article made the cover of Classical Music Magazine and sparked a valuable conversation about wellbeing that contributed to a healthier attitude within the profession.
Email marketing? It’s all about changing beliefs. Shifting people towards the solution you offer. I helped change the mindset of an entire profession.
It took me almost a year to recover from the back injury, and during that time I experienced near-constant pain. I took an editorial internship at a magazine and spent all my free time (and money) on a wide variety of therapies, conventional and alternative, to manage the mental and physical challenges. I even took swimming lessons for the first time since school.
Literally whatever modality you specialize in, I’ve probably tried it.
Just a few weeks later, I was lucky enough to be invited on a 7-week tour with one of the London freelance orchestras. Would I like to travel all over the US performing the orchestral music from the Star Wars films?
Let’s just say, nobody had to “force” me to say yes!
You see, not only have I sent emails from iconic brands to hundreds of thousands of people at a time. I’ve played live on stage in iconic venues like the Hollywood Bowl, with hundreds of thousands in the audience, in real time.
During the Sting tour, the physio exercises I was using for my back became a yoga practice.
And back in London, I decided to deepen my practice by learning Vedic meditation.
All that was more than 10 years ago.
In the last decade, I’ve launched a chart-topping classical album with my string quartet, played live on national radio with Bob Geldof literally next to us in the studio (he went home with one of our CDs), and moved to the countryside in Devon (in the South West UK), where I live with my partner and our dog, Rolo.
and have since shown my work in New York, and at the Royal Academy of Art in London.
Because, when I get creative, I go all in. And I bring that approach to your email list and your revenue growth too.
When that lockdown of 2020 first began, I saw an opportunity to level up my copywriting services, and I seized it with both hands. My long-term clients started asking me to write beyond just content. They wanted sales copy that actually moved the needle.
So I invested in serious training. I’ve been directly mentored by Troy Ericson and trained by Christian Davis, inventor of the 17-Step Email Profit Formula that’s generated $56 million for clients.
Along the way, I also trained as a breathing instructor and Reiki practitioner.
Here’s what I discovered through all this:
The best email marketing isn’t about tricks or tactics. It’s about genuinely understanding your audience’s deepest struggles and speaking to them like a real human being. It’s about building trust through consistency, value, and authenticity.
Oh, and through making sure your email lands where they’ll actually see it.
I bring curiosity, creativity, and diligence to every aspect of tech, strategy and copy that makes email work.
But more than that, I bring my own experience of chronic pain, anxiety… life… and the long journey back to wellness.
When I write emails for breathwork coaches, I know what it feels like to struggle with breathing patterns that keep you awake at night.
When I craft sequences for nutrition experts, I understand the frustration of trying diet after diet and never finding what works.
When I create welcome flows for meditation teachers, I remember what it was like to sit with racing thoughts and wonder if this “mantra thing” would ever click.
My persistence on my own path shows up in every subject line, every story, every call-to-action. Your subscribers feel it. They lean in. They trust you. They buy from you.
Because here’s the thing: I know your customer’s language because I’ve been that customer.
I still am.
Because email is where transformation happens. Not on social media, not in ads, but in that intimate space where someone opens their inbox and finds a message that speaks directly to their heart.
If I can help you write emails that genuinely connect with someone who’s struggling – emails that offer real hope, practical solutions, and the feeling that they’re not alone in their journey – then I know I’m using my talents in the most positive way I can.
And that feels really good.
Your email list can be a powerful revenue channel. But it’s also your community. It’s your impact. It’s how you change lives, one person at a time.