Exceptional Copy & Content
for Authentic Yoga, Wellbeing & Personal
Development Brands

Please check my list of core services.

If you don’t find exactly what you’re looking for, feel free to reach out.

Website copy and copy audits

In this digital age, your website is your most valuable real estate. Optimise your online presence with on-brand, customer-focused website copy and content.

And get the project off to a flying start with an audit of your existing pages. Get clear on messaging, audience and user flow, and build your copy on a solid foundation.

Long-form content

Detailed, comprehensively researched articles with a sprinkling of SEO. I’ve written about yoga, breathwork, meditation, DNA testing — as long as there’s science behind it, I’m your girl.

Short-form content

Short-form content requires a particular type of expertise. As a trained journalist and copywriter, I’m used to nailing it down to the character count. Using just the right balance of nuance and punch.

Promotional product copy

Need advertising and sales copy for your products and services? Or product descriptions, packaging copy, taglines?

It’s an e-commerce world out there. And if your holistic health and wellness products are online, they’d better be selling themselves.

E-books and non-fiction

Hiring a ghostwriter can free up your time and energy. It can take the stress out of communicating your ideas. I can write, research or contribute to your non-fiction book, e-book, lead magnet and more. And offer supportive, objective direction where it’s needed.

App copy and content development

App copy is vital. Whether it’s the micro-copy that guides the user journey, or pop-ups to celebrate their wins, it can convey so much in a tiny space.

I’ve worked on apps from the ground up, assisting with user flow, writing scripts for in-app audio, designing the tiny messaging and much more.

Email copy and workflows

Emails provide a vital line of communication with your customers, nurturing relationships and building awareness. And they’re still the most cost effective channel, by a long shot.

But only if your email copy is engaging, targeted and carefully designed to convert. If you’re getting low open or click-through rates and a high percentage of unsubscribes, let’s talk.

Take a look through my content and
copy samples to get a feel for my writing.

“Johanna is wonderful to work with and I’m delighted with the website copy; it’s a fresh approach that really captures the essence of my brand and speaks directly to the intended audience.


Johanna really takes the time to understand the business and this reflects in the end result. I couldn’t be happier with the outcome and the website has already received positive feedback. I highly recommend Johanna and will be definitely using Johanna’s expertise for future projects.”

Cassandra Hawthorne

Re+Cultivate Traditional Chinese Medicine Specialist.

Full website copy after re-branding.